Digital Signage in the Millennial Retail World
Digital signage is an electronic sign that uses technologies such as LCD (Liquid Crystal Display) and LED (Light Emitting Diodes) to display content. Furthermore, digital signage is any screen displaying any type of content like images, videos advertisements, information and more. With technology being implemented in homes, schools, stores and all around us generations are becoming more and more tech savvy. With Millennials worth estimated to be $24 trillion by 2020 it’s time to accept that we are in a new world and target a piece of that pie! Keep reading to see how you can learn and benefit from digital signage installations or rentals in retail spaces to help capture attention and promote sales!
The Retail industry struggles to stand out with hundreds of stores competing against one another. In a mall with floors and floors of shops its can be hard to grab your viewers’ attention or to market new products. A digital signage installation or rental gives you the opportunity to engage your customers at all times and gives them a retail experience like no other. Since E-commerce has skyrocketed businesses have seen that their online sales have grown while their physical stores traffic has dropped dramatically. Millennials want what is easy, quick and convenient – so why not market to them the same way in store? Be bold, flashy, innovative and interactive. ABCOMRENTS has everything you need to be those things with our endless inventory of interactive, cutting edge and bold technology rentals!
Have a new seasonal line? Show it off digitally with pictures, games or videos! Want to feature a specific product? Use a touch screen HYPEBOX or Hologram to show off the product and allow the consumer to learn more about it at the same time. In this day and age, we want answers NOW – provide those answers at a simple touch of a finger! Attract your customer’s attention in the dressing room with mirror LED displays with optional touch screen. A physical store needs to be more than just that; it needs to facilitate a connection between the product and the consumer. It needs to be engaging and NEW – on the forefront of technology. Don’t believe us – check out these numbers!
80% of brands experienced a significant increase of up to 33% in additional sales after introducing Digital Signage Solutions to a store!
19 percent of consumers who claim to have made unplanned, impulse purchases of products they’ve seen advertised digitally.
A study advertising certain food items at different locations showed digital signs experienced, on average, a 49 percent increase in sales versus a control period where there was no advertising.